Branding Refresh

This brand refresh brought consistency and clarity to every touchpoint, standardizing typography and color palettes across all communications. Type helped the client build a broader, more versatile brand, introducing new sub-brands to address different aspects of the business. A distinctive new graphic style, paired with an extensive library of custom iconography, created a fresh and unified visual language. To extend this cohesive identity into the digital realm, Type also designed and developed a fully custom website, ensuring that the brand’s clarity, sophistication, and personality were carried seamlessly across both physical and digital experiences.