Logo and Website Design

When a new luxury, eco-friendly leisure and hospitality company set out to create a brand that embodied sustainable sophistication, they partnered with Type to bring their vision to life. Through close collaboration, we crafted a refined logo and visual identity that balance natural inspiration with contemporary elegance, resulting in a brand that feels both exclusive and approachable. To ensure a seamless experience across all touchpoints, we developed a detailed branding guide outlining design principles, color systems, typography, and tone of voice. The identity was then brought to life through a bespoke website design and build, designed to deliver the same sense of understated luxury and ease that defines the client’s high-end guest experience.