Corporate Re-brand

Type was commissioned to deliver a full rebrand for a rapidly growing adtech startup. The project began with refining the company’s original logo and developing a standardized colour palette suitable for use across all mediums — both digital and print. Following this, Type produced a comprehensive brand guidelines document for internal and external use. The new identity featured an expanded colour system to enhance creative flexibility and visual impact, refreshed typography, and a curated photo reference library. Additional deliverables included redesigned report templates, online advertising assets, website UX improvements, and event promotional materials — all unified under the new brand direction.